Merchandising

Merchandising involves optimizing product availability, display, and accessibility to drive customer engagement and sales. ADHOC’s merchandising service focuses on the AVA parameters: Availability, Visibility, and Accessibility, ensuring products are well-stocked and strategically placed in weighted Trade outlets.

  • Regular Store Visits – Ensuring shelf stocking and maintaining contracted shelf share.
  • Planogram Implementation – Placing products at optimal hand and eye levels while maintaining shelf cleanliness.
  • Promotional Support – Managing seasonal promotions and contracted extra displays, including floor displays, gondolas, and category branding.
  • Stock Monitoring – Preventing out-of-stock (OOS) situations and tracking competitor pricing, visibility tools, and in-store space allocation.

ADHOC is Egypt’s first merchandising service provider to automate the merchandising process. The field automation software and mobile app provide real-time data collection, enabling better monitoring, instant feedback, and improved market responsiveness. This user-friendly solution ensures enhanced control and efficiency for both on-ground team and client decision-makers.

Team On Boarding

We carefully select our merchandising team based on specific criteria, ensuring they possess the specialized skills and experience required for their respective field. Our rigorous selection process guarantees a highly capable team equipped to deliver excellence in execution and market performance.

Leveraging our advanced platforms, we design efficient daily routes based on time and motion studies, ensuring optimal resource allocation and productivity. To maintain high execution standards, we assign managerial oversight above merchandisers, ensuring all key performance indicators (KPIs) are met. Through real-time tracking and monitoring tools, we ensure that merchandisers follow the designated plan precisely, executing tasks efficiently and effectively on the ground.

Execution

Reporting

Our dedicated back-office team processes and translates all collected data from previous steps into actionable reports and create trends to ensure valuable insights that can be efficiently utilized for strategic decision-making and performance optimization.