Revolutionizing
CPG Success

ADHOC helps CPG companies reach customers more efficiently and effectively by optimizing distribution, merchandising, and market execution. Through RTM optimization, advanced sales reporting, and AI-powered image recognition, we enhance market coverage, ensure strategic product placement, and provide real-time insights for data-driven decision-making.

Related Services

Census

ADHOC provides seamless market insights with a very comprehensive up to date data to highlight market landscape with all details needed for segmentation purposes.

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Data Matching

It is a crucial process where we align our collected census data with the client’s Customer Master File (CMF) to ensure accuracy, integrity, and completeness, highlighting growth opportunities per region.

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RTM Optimization

ADHOC utilizes  GIS tools, data matching, and geocoding to streamline distribution, improve market coverage, and enhance operational efficiency.

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Merchandising Excellence

Through the  AVA model (Availability, Visibility, Accessibility), ADHOC ensures optimal product placement in Weighted Trade outlets, driving sales and customer engagement.

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Advanced Sales Reporting

Utilizing Heat maps, we provide detailed sales analysis across different regions, sales zones, and representatives, integrating data from various sources, including distributors and online platforms.

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Network Development Planning

Identifies optimal locations for distribution centers and warehouses to ensure better access to market potential.

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Store Observation & Market Feedback

Frequent distribution checks monitoring in-store execution KPIs, ensuring product availability, pricing compliance, and shelf visibility while capturing real-time market insights.

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AI-Powered Image Recognition

Enhances product tracking, shelf auditing, and competitor analysis, ensuring data-driven decision-making in retail execution.

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Consumer Insights

Providing A suite of consumer insight solutions that allow you to understand trends, spot new opportunities, and optimize your strategy.

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Asset Tracking and Tagging

Provides comprehensive asset tracking and tagging for CPGs, ensuring accurate identification, seamless linkage to customer records, and improved operational efficiency.

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