Consumer Insights
Consumer Understanding - A suite of consumer insight solutions that allow you to understand trends, spot new opportunities, and optimize your strategy.
Category & Audience Behavior
Audience insights at your fingertips. Take a deep dive into the minds of your target audience. Explore how they feel, shop and appreciate the category, so you can create emotive and distinctive experiences that motivate them.
In-Market Testing
Improve your products, manage your retail relationships, get more ranging through concise shopper / retailer insights. The testing solution lets you actively manage your product’s lifecycle by getting feedback from your target market and insights from customers when they’ve got your product in-hand.
Consumption Moments
Revealing the true motivation behind customer consumption to guide product innovation and marketing strategy. Truly understand the moments in which customers choose your products, and helps you see how people really behave in their everyday lives and contexts.
Path to Purchases
Understand and evaluate the end-to-end experience a buyer has when purchasing a product or service, as well as the ongoing experience with the supplier.
- Brand Health Keep tabs on brand health. Easy to use and lightning fast to deploy, ADHOC Brand Tracking investigates all brand health vital signs, including reputation, awareness, equity, position and delivery, for reliable insights into the ROI of your brand building.
- Customer Segmentation Dive deep into categories to gain insights for effective segmentation. Whether it’s demographic, psychographic, geographic or behavioral, ADHOC will provide robust data and easy-to-use visualization so you can ensure you are making the right decisions.
- Concept Testing Prove concepts before they hit the market. ADHOC capabilities identify appetites and uncover product-market fit, from idea through communication to packaging, saving significant time and resources and providing your business the confidence to invest.
- Campaign effectiveness Prove the impact of your efforts. Did your media placement move the needle on awareness? Did the idea drive more consideration? Validate the ROI you deliver by offering your clients’ campaign effectiveness measurement based on outcomes not outputs.
- Competitor monitoring & Analysis Stay one step ahead. ADHOC solution enables brands to a keep a finger on the pulse, gaining up to date insight into competitors, key players and market growth. Uncover opportunities to conquer your category.
- Custom Projects ADHOC sophisticated research capabilities enable projects of all kinds, with fast turn-around time, driven by an agile operational process, organized dashboard to manage multiple client projects, data visualization, easy-to-use cross-tab and analysis tools. ADHOC supercharges market research so you can get answers fast, without compromise.
Channel Understanding & Sizing
Thoroughly understand the size and opportunities of your channels. By category, brand, location to inform your strategy and drive effective execution. (Custom research leveraging ADHOC Geo-Marketing data & tools)
Mystery shopping
Qualified and trained shoppers to assess your physical locational & digital assets with the objective of measuring the quality of customer experience.
Exit interviews
Assess the consumer’s experience post visit and define their engagement with your channels.