Merchandising

With the expansion of modern trade outlets and “Perfect Stores” concept, merchandising is becoming a key factor in keeping the right variety and display of products in such an interest-stimulating fashion, to attract customers to make purchases.

ADHOC’s Merchandising service  focuses  the Availability, Visibility and Accessibility of products, which is known as the AVA 3 parameters. it also focuses on having an efficient approach in handling merchandising  projects, capitalizing on ADHOC’s geographical and analysis tools; resulting in a unique reporting and evaluation system for all its merchandising team members.

Merchandising helps  to ensure the availability of a proper range of products  and displays, proper POS materials and seasonal promotion execution, and avoiding out of stock situations with close competition monitoring.